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A smarter take on customer care with predictive support


Do you already have an AiRE IntelligentFiler but aren’t sure you’re getting the maximum value out of it? We’ve recently updated our customer care program and are continuing to add powerful tools to help you do this.

To help you achieve the best ROI on your AiRE IntelligentFiler, we provide a smart balance of human specialist, AI-assisted and autonomous optimization and predictive support along with tailormade solutions, custom integrations and proactive cyberdefense. This is our customer care program, SmartCARE, where we use smart technology to care our very best for your customer experience.

Set your sights on higher value with predictive support from intelligent wingmen

Customer Experience drives and supports all services connected to AiRE IntelligentFiler, especially including SmartCARE’s AI-powered predictive support programs – CoPILOT and AutoPILOT.

CoPILOT continuously monitors the system and proactively provides suggestions for fixes and optimizations with a SmartCARE specialist ready to take the controls of your AiRE IntelligentFiler when needed.

AutoPILOT goes a step further and performs most required administration tasks automatically. At the same time, this trusty AI is still smart enough to know its limits and proactively flags issues that require human intervention.

Backed up by a specialist support team, these wingmen are designed to save you valuable time and help you get the most value out of AiRE IntelligentFiler.

Integrate your data seamlessly and protect it proactively

As the rate of digital transformation increases, so too does the need for seamless integration of workloads across applications and clouds. The Professional Services Team provides tailormade solutions and custom integrations so you can adapt our smart technology to your business needs instead of the other way around.

With cyber threats becoming increasingly sophisticated, fast and dangerous, a traditional, reactive approach to cybersecurity may not be able to keep up well enough anymore. This calls for a more proactive approach, or cyber defense, to ensure your data is protected 24/7. We have dedicated DevOps and DevSecOps teams to help you shore up your cyber defenses with state-of-the-art technology so you can sleep easy.

Pay as you grow with FlexiPAY

FlexiPAY is our optional pay-as-you-grow program that delivers cloud-like agility in cost planning. When combined with the future storage need insights generated in CloudSight, you can leverage FlexiPAY to optimize your storage costs and scale value more effectively.

Some organizations reap great benefits from moving to the cloud but miss certain on-premises features such as data control, backups with personalized schedules and 100% data consistency. Or you may be required to retain certain sensitive personal or other data on premises by law. FlexiPAY allows you to combine all the advantages of on-prem with the flexible pricing and scalability of the cloud.

Unlock our full range of cloud services with the right SmartCARE plan

One year of the basic SmartCARE plan is included when purchasing an AiRE license, which provides traditional support during business hours. Upgrading to the advanced plan opens up a range of optional cloud services, including CoPILOT, designed to improve ROI and the user experience. With the premium plan, you can ensure operational continuity for business-critical workloads with on-site spare part kits and 24/7 proactive support driven by AutoPILOT.

Do you have any questions about your SmartCARE plan? Don’t hesitate to contact us and we’ll help you choose the right plan for your needs and get the most out of all the services included. 

The top three data storage trends of the new IT era

By Knowledge Sharing, Trends

In the 2020s, we are seeing the new IT era of hybrid and multi-cloud data fabrics shape new challenges and opportunities for data storage and management. Data storage is evolving to accommodate an ever-higher quantity and quality of big data. Data management is being made more intelligent as it is augmented with AI and ML techniques. And cloud-based predictive analytics are going beyond the general AI hype to create significant value.

Let’s explore what’s driving these trends and how they are interrelated.

Bigger big data and higher data quality

Total global data will grow from 33 Zettabytes in 2018 to 175 Zettabytes by 2025 – Data Age 2025 The Digitalization of the World by IDC

Have you stopped to consider how huge “big data” is getting? This means that there will be increasingly more data to store. At the same time, the new IT era is challenging organizations to be more data-driven, and this means storing and analyzing more data. But it also means ensuring high data quality. This is important considering that poor data quality has been shown to cost organizations around $15 million per year by Gartner’s Data Quality Market Survey.

Another example of the increasing quantity of data is that the DNA sequencing industry is forecast to sequence 2 billion genomes by 2025, which is around 200 exabytes of unstructured data, according to ”The Evolution from Data Backup to Data Intelligence”, a survey by ESG. Both the capacity to store more data and the capability to maintain higher data quality could pose a risk of increasing operating costs for organizations. But you can rise to the challenge and do more with less by employing more intelligent data management.

Intelligent data management and augmented data management

The ESG survey cited above and on TechTarget also found that IT professionals have a wide variety of different definitions of what the term data management means but they are in agreement that it is increasingly important. Some defined it as optimizing data storage and access while others said it meant implementing compliance and privacy processes or data classification. 

“Intelligent data management” was suggested by the author of the ESG study, Christophe Bertrand, as a term to show what modern data management technology can do now. In another article on TechTarget, author Stacey Peterson notes that the increasing use of all-flash arrays and hybrid and hyper-converged infrastructure are key drivers of more intelligent data storage.

So, what does intelligent data management mean to you? Let’s look at a related term, augmented data management, to give you a better idea. Gartner ranked augmented data management as one of the top 10 data and analytics trends for 2020 and defined it as using ML and AI techniques to optimize and improve operations. To give you an example of how these groundbreaking technologies can be applied to create business value in data storage and management, we’ll turn to a related trend, cloud-based predictive analytics.

Cloud-based predictive analytics

59% of global enterprises use advanced and predictive analytics – MicroStrategy’s 2020 Global State of Enterprise Analytics Report.

More and more companies are employing predictive analytics and the latest AI and ML technologies are increasingly powered by the cloud. As a result, the percentages of analytics platforms that are based in the cloud increased from 39% in 2018 to 47% in 2019 and is expected to continue growing, according to the MicroStrategy report cited above and on Forbes. Advances in cloud-based predictive analytics open the door to increasing data quality and obtaining more valuable insights to power more data-driven organizations.

But that’s not all. In “Cloud-Based Predictive Analytics Becoming a Critical Source of Vendor Differentiation in Enterprise Storage”, IDC Research Vice President Eric Burgener highlights “the use of AI and machine learning to drive autonomous operations” as one of three key features that set cloud-based predictive analytics apart from traditional remote monitoring. Such autonomous operations are the key to self-healing, storage optimization and future utilization predictions, which all have the potential to create significant business value.

Master the new IT era trends with the right tool

Given the latest trends, it’s now more important than ever to prepare your business to store more and better data efficiently while managing this data intelligently. With autonomous operations powered by cloud-based predictive analytics, you can insulate your workloads from downtime and data loss, save some serious money on storage costs and stay on top of future needs. 

This is exactly what we aim to help you do at STORViX. Contact us to learn how AiRE IntelligentFiler, our next-generation unified data platform, can help you leverage self-healing, cut storage costs in half and intelligently manage your data across hybrid and multi-cloud data fabrics to match your future needs.

Reimagining storage array security with YubiKey

By AiRE IntelligentFiler, STORViX

Ranked the most innovative EU nation in 2019 and placing second in the Global Innovation Index (GII) 2019, Sweden has a long track record as a hotbed of innovation. One of many innovative companies to emerge on the global scene from this hotbed is Yubico. With a mission to make secure login easy and available for everyone, Yubico created the YubiKey, a security key for robust multi-factor authentication (MFA) that enables a safer internet for billions of people.

YubiKey support coming to AiRE IntelligentFiler storage arrays

Given our common Swedish roots and our aim to make storage array security more powerful and simpler, it was only a matter of time before we added YubiKey support to AiRE IntelligentFiler. Now it’s finally happening in AiRE Version 3, this year’s major software update that we are in the process of rolling out.

Why MFA is a gamechanger for stopping credential theft

Stolen credentials were used in over 80% of web application breaches, and lost or stolen credentials or brute force were involved in more than 80% of breaches caused by hacking – Verizon’s 2020 Data Breach Investigations Report

The number of digital services in use and the sophistication of cybercriminals has skyrocketed in recent years. This increases the risk of credentials being stolen and how severe of a business impact this can have. Also, poor user password practices make matters even worse. For instance, Yubico’s 2020 State of Password and Authentication Security Behaviors Report conducted by the Ponemon Institute found that:

  • 49% of IT pros share passwords with colleagues
  • 50% of IT pros reuse passwords across workplace accounts
  • 60% of IT pros do not use MFA to protect personal accounts

Multi-factor authentication (MFA) is a game changer for account protection. In fact, Microsoft Security Research advises that MFA can reduce the risk of credentials being compromised by as much as 99.9%. However, text messages and push notifications as a form of MFA still pose some security issues and you could get locked out if your phone dies. This is why hardware security keys like YubiKey fill a major gap by enabling bulletproof logins with best-in-class security.

Fast and secure connection to your storage array with YubiKey

The ability to work quickly and securely from anywhere is a key driver of digital transformation. In the past, IT architectures were centered around the local office network. When working from outside the office, you had to either sacrifice speed, performance and simplicity with a VPN or risk compromising security without one. 

But now the rapid rise in distributed teams and home working demands a more agile way of working. That is exactly what YubiKey enables by making it possible to secure fast remote connections to data on your AiRE IntelligentFiler storage array without a VPN. With YubiKey support, system administrators can easily encrypt the connection from their laptop to their AiRE IntelligentFiler storage array with MFA. 

Given the increasingly high volumes of business-critical data stored on enterprise storage arrays, this best-in-class system administration security will give you peace of mind. Without having to worry about credential theft and unauthorized access, you’ll be poised to take your digital transformation to new heights with agile business models.

Upgrade to AiRE Version 3 and start using YubiKeys with your storage array

We are proud to be one of the first storage array vendors to implement YubiKey support. This is just one of many exciting new features, such as VSA, that we are delivering in our new software update, AiRE Version 3. Contact us to learn more about when and how to upgrade to AiRE Version 3 and how to implement YubiKeys with your AiRE IntelligentFiler storage array.

Enabling a multi-cloud and inter-cloud data fabric

By AiRE IntelligentFiler, STORViX

After careful market analysis, brainstorming and development, we now have several exciting new AiRE IntelligentFiler upgrades coming your way this year. From hardware to software, from individual in-demand features to a unified data platform, we are giving you all the data management and storage capabilities you need to accelerate your digital transformation journey in the 2020s.

Multi-cloud and inter-cloud demand a new data fabric

The Flexera State of the Cloud 2020 survey found that 93% of enterprises have a multi-cloud strategy and 87% have a hybrid cloud strategy. These are year-over-year increases, especially for hybrid cloud, which the Flexera State of the Cloud 2019 survey reported at only 58% in 2019 and 51% in 2018.

These figures show that the multi-cloud and hybrid cloud trends are growing stronger than ever. For data storage, this means that the days of choosing one location for all your data, whether on-prem or in the cloud, and then backing it up to another location are long gone. Instead, enterprises are increasingly combining, adding and switching among multiple on-premises and cloud-based storage targets to suit their needs. The reason is to keep up with rapid technological progress in AI and machine learning, enable greater agility and optimize storage costs.

This increasing use of multi-cloud and inter-cloud data storage demands a flexible data fabric that reduces complexity and drives optimization. The key to this is the ability to seamlessly move and intelligently manage all your data in these different locations from a single interface. At STORViX, we have taken this to heart and are in the process of reimagining AiRE IntelligentFiler to be a next-generation unified data management platform for a multi-cloud and inter-cloud data fabric.

Upgrading hardware so you can do more with less

One of the drivers of the multi-cloud and hybrid cloud data fabric trend is the need to optimize storage costs. The latest AI algorithms also require more processing power to be effective and deliver agility. Therefore, we are rolling out extensive updates to our hardware platform powering AiRE IntelligentFiler. We will bring you the latest improvements in terms of CPU and computer architecture to deliver more power using less energy without any cost increases. This is true to our motto for cutting-edge data storage optimization – do more with less.

Taking data storage to the next level with AiRE version 3

Our vision is to make AiRE IntelligentFiler a next-generation unified data platform for a multi-cloud and inter-cloud data fabric. Now we are taking the next step in making this vision a reality by reimagining the key components of our software, AiRE, and aligning them with this vision. This intensive development process culminated in AiRE version 3, which will help you take your data storage to the next level.

Check out a few highlights of AiRE version 3 to see what you have to look forward to:

  • VSA – By adding a virtual storage appliance (VSA), AiRE will empower you to fully leverage hyper-converged architecture. This is also an important step in enabling a multi-cloud and inter-cloud data fabric, given that IDC Research Vice President Eric Sheppard forecast that hyper-converged systems would increasingly become the backbone of the multi-cloud world in 2020.
  • Public cloud service provider availability (coming in fall 2020) – Connect AiRE to your AWS, Azure, Google or other public cloud service providers and start intelligently managing your cloud data using AiRE’s intelligent algorithms. This will be powered by Equinix Cloud Exchange Fabric.
  • Hypervisor (coming in fall 2020) – We have listened to our business partners and customer feedback and our development team is working on a hypervisor function. This will give you the ability to run virtual machine workloads directly on the system and achieve highly competitive deployment in terms of resource optimization.

AiRE version 3 will be generally available by the end of Q2 2020. Please contact our support team to learn how to update your AiRE version. And don’t hesitate to reach out if you have any suggestions for more AiRE features that would help you manage your data more intelligently and easily across storage targets.

Reconnecting with STORViX

By AiRE IntelligentFiler, STORViX

It’s been a while and we’ve been doing something exciting! Let’s reconnect! We hope our enthusiasm about the upcoming new era of IT will rub off on you and counteract the pessimism of these troubled times.

Over the past year, we’ve been working hard to improve our core technology in a number of ways. The highlights of the year show where the valuable feedback and experience came from that have fueled these product development efforts.

We are so proud of our customers that we can’t help wanting to share their success stories. One of the latest is noventum consulting. The prominent German IT management consulting company trialed our AiRE IntelligentFiler for six months to see if it could meet their challenges. Lo and behold, we helped them cut virtual machine failover performance from minutes to just seconds!

Another intriguing customer of ours is Eteria. The high-performance enterprise cloud service provider was very pleased with how we helped it ensure hot copies of its customers VMs were available 24/7. Achieving a maximum latency of a sub-millisecond was also a impressive feat that added significant value. 

Are you interested in learning about how we can do the same thing for you that we have done for some of these customers? Contact us and let’s have a virtual chat over coffee! 

Sony Startup Acceleration Program (SSAP) Europe

We were proud to be one of the ten startups from all across Europe selected to participate in Sony’s autumn 2019 SSAP in Lund, Sweden. These three months gave us a great opportunity to present our business concept to a team of inspiring coaches and professionals. All the inspiring feedback from them and the other startups was the most valuable part of the program for us. This feedback got us thinking more deeply about data management and the role we want our product to play in the future. Ultimately, this led us to a new concept we envision for our product- a next-generation unified data platform.

The next-generation unified data platform concept

Our vision for a next-generation unified data platform involves empowering companies to manage all their workloads from one place with advanced AI support. This goes beyond unified in the traditional sense of combining spinning and flash media drives to also maintaining a consistent user experience across the entire platform. It also involves empowering companies to seamlessly organize and move workloads between on-prem and cloud storage locations and across clouds. We see this multi-cloud and inter-cloud data fabric as crucial for accelerating the digital transformation of tomorrow and ushering in the new era of IT.

Staying in touch

So, what do you think of our next-generation unified data platform concept? Stay tuned for more on that in our next blog post. We would really love to hear from you in the meantime. We value the opinions of everyone interested in the data storage industry and your insights could very well spark our next innovation. Don’t be a stranger.


All the best,